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Social Media Marketing
Want to master the art of social media and start earning online?This course is your complete roadmap to becoming a successful social media…
- Last Updated: June 30, 2025

About Course
Want to master the art of social media and start earning online?
This course is your complete roadmap to becoming a successful social media marketer. Learn how to create viral content, grow pages, run paid ads, and build powerful online brands using platforms like Facebook, Instagram, TikTok, and YouTube.
Whether you want to promote your own business, work as a freelancer, or manage client accounts — this course gives you everything you need to succeed in the digital world.
What You’ll Learn:
✅ What is social media marketing and how it works
✅ Understanding Facebook, Instagram, TikTok & YouTube algorithms
✅ Content creation strategy (posts, reels, stories, shorts)
✅ Using Canva & CapCut for professional design/editing
✅ Running paid ads on Facebook & Instagram (Meta Ads Manager)
✅ Targeting the right audience for more reach & sales
✅ Page management, scheduling & analytics tools
✅ Social media marketing for clients/freelance jobs
Why Take This Course?
✔️ Step-by-step training for complete beginners
✔️ Real strategies used by digital agencies
✔️ Learn organic + paid growth methods
✔️ Ideal for freelancing, business promotion, and personal brand building
✔️ Certificate of Completion
✔️ Bonus templates, content calendars & marketing plans
Course Content
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Definition and importance of social media marketing
00:00 -
Evolution of social media platforms
00:00 -
Overview of career and business opportunities in SMM
00:00
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Facebook: Business pages, groups, and ads
00:00 -
Instagram: Content, Stories, Reels, and influencer marketing
00:00 -
TikTok: Viral trends, short-form videos, and audience engagement
00:00 -
LinkedIn: Professional branding and B2B marketing
00:00 -
YouTube: Video content strategy and channel growth
00:00
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Setting clear goals and defining your target audience
00:00 -
Creating and maintaining a content calendar
00:00 -
Brand voice, style, and visual identity
00:00 -
Competitive analysis and trend tracking
00:00
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Creating engaging visual and written content
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Using design tools like Canva, Adobe Spark, or Figma
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Video creation and editing basics
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Repurposing content across multiple platforms
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Tips for storytelling and brand consistency
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Building a community: strategies for engagement, commenting, and networking
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Leveraging user-generated content and influencer collaborations
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Hashtag strategy and SEO for social content
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Utilizing analytics to optimize content performance
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Introduction to social media ad platforms (Meta Ads, TikTok Ads, LinkedIn Ads, etc.)
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Setting up ad campaigns: objectives, audience targeting, budget, and bidding
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Creative best practices for ads
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Analyzing ad performance (KPIs, CTR, ROI) and optimization
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Overview of social media management tools (Buffer, Hootsuite, Later)
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Scheduling content and tracking performance
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Monitoring social media engagement and sentiment
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Basic workflow automation for repetitive tasks
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Using platform insights and third-party analytics tools
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Key performance metrics (engagement rate, reach, impressions, conversion rate)
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Interpreting data and making data-driven decisions
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Creating and presenting performance reports
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Strategies for effective online customer service
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Managing feedback, reviews, and social listening
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Creating loyalty programs and engagement initiatives
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Crisis management and protecting your brand reputation
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Developing a complete social media marketing campaign
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Hands-on project: from strategy to execution (including organic and paid components)
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Peer review and instructor feedback
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Certificate of Completion and next steps in your SMM career
- Update:June 30, 2025
- Lectures41
- Skill LevelIntermediate
Your Instructor
mmcreator
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- 9 Reviews
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